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Toto Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – a record for an F1 team – after McLaren was appraised at £3.5bn in a change of corporate structure in September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately five percent.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own one-third of the company.

An official representative said: "We will be making no comment on this. The management structure of the team stays unchanged, and all three partners are dedicated to continued achievements of the brand in F1."

Valuation Growth

The deal would represent a substantial rise in worth of Mercedes F1 after Ineos Group acquired its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of F1 teams in the past few years as a consequence of the growing popularity of Formula 1 globally.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports film ever released.

Present Performance

Mercedes are second in the team standings, behind McLaren, with three Grands Prix remaining this season.

Their lead driver British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

TH
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Theresa Hernandez

Liam is a seasoned web developer and digital strategist with over a decade of experience in crafting innovative online solutions.

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